Investing in Your Company, Online
"A website is your business Swiss army knife - use it accordingly!"
By: William Scott, Website & Brand Strategist
Linkedin: WilliamUnsung
Many business owners see their website as a formality rather than the marketing tool that it is. This is why whenever they invest in a website; they rarely ever go through the pains of updating, blogging, or creating new/refreshing content. However, as a business owner, a website is a virtual window which your customers see you through, and it can prove to be very beneficial to your business. Here are three ways your business can benefit from having a good looking online presence.
#1
The Law of Attraction
Look, it's just a fact at this point: The first step most customers take in getting to know a person or business is to check their website. Therefore, it is important that your website is as appealing as possible, as it can be the determining factor in whether they will engage with your brand or not. Furthermore, your website can - and should - be used as a marketing tool, to advertise the kinds of products and services you offer. When customers see current products/services on your website, they are more likely to engage.
CHECK IT OUT: HARVARD STUDY SUGGESTS ONLINE FIRST IMPRESSIONS ARE EVERYTHING
#2
A Leg-Up on the Competition
When you have a functional and up-to-date website, it is very easy for you to diversify as a business owner. If, for instance, you choose to expand your product or service, you can easily inform your customers via your website. However, without a website to inform people of these changes and a place to send them, you’re simply left standing on a soapbox. We, at Unsung Studio, provide web design and development with glass ceiling growth in mind. Your website is the swiss army knife of your business - use it accordingly.
#3
Determine Your Customer
Analytics! Analytics! Analytics! The type of content you publish to your website, and where you publish it, allows you to track your customers. Using your website to pitch to a particular group of people, allows you to sell your product and service more effectively. Without a website, it can be very difficult for your brand or company to reach its truest potentials. However, with a current, functional, responsive and up-to-date website, your brand stands to enjoy the many benefits of having a leg-up on the competition!
